HOW TO SELL TO RETAILERS
Las Vegas, January 26-27, 2026
TWO DAYS of in-person training, at one of the biggest Retailer Product Shows in the US
Perfect for Amazon Sellers looking to expand into Retailers
Don't give up Amazon - The smart strategy is to DIVERSIFY your sales channels to INCLUDE Retailers
Retail MEANS MONEY
In-Store sales are Strong, Defensible, and Profitable
According to the US Department of Commerce, last year, retail sales totaled $7.26 trillion.
The numbers:
- Brick and Mortar Stores are more than 82% of the Retail Market in the US.
- Selling in physical stores is much more defensible.
- Chinese factories and Sellers are not competing to sell to retailers.
- Selling to retailers is MORE PROFITABLE than e-commerce.
Be EVERYWHERE customers want to buy.
Customers do not care about the artificial ‘battle’ between ecommerce and brick-and-mortar stores. Customers want products available both online AND in stores.
You want them to see your product, like your product, and BUY your product.
EVERYWHERE!
Unlike Any Event You Have Ever Attended
Why Expand to Sell to Retailers as well as Online?
- Increase Revenue Streams
- Products Are Defensible
- They Pay Up Front and In Bulk
- They Purchase Again and Again
- Selling to Retailers is More Profitable than online (zero CAC)
- Selling to Retailers is the real 'Blue Ocean' strategy.
What makes this workshop special?
It’s more than classroom training. It takes place in conjunction with one of the largest retailer expos in the US. At the Las Vegas Winter Mart. This is the place where most independent and specialty retailers come to buy their inventory. Not online. Those are just fillers. The majority of their inventory are bought here, or Dallas, or Atlanta depending where their store is located.
It’s one of the biggest secrets people outside the industry do not know. The Marts have been around forever. You will learn, in an atmosphere unlike any other.
You will even learn how to build a sales force that can sell your products to US retailers when you are halfway around the world.
Examples from the Class Workbook
Why Sell to Retailers?
Examples from the Class Workbook
THE DETAILS
Do you want to sell your products to Retailers?
Join us for an unprecedented chance to learn what it takes to exhibit and sell to independent retailers, gift stores, boutiques, specialty stores, home décor stores, holiday stores, and more.
This two-day program includes classroom training and onsite learning at the Las Vegas Mart.
The Las Vegas Market is where many Retailers purchase the majority of products they sell in their stores throughout the year.
You will learn Retailer needs, merchandising, packaging design for shelf impact, line introductions for optimal blocking, and insider secrets to increase sales to customers and retailers. Learn about agencies, showrooms, and sales reps. And see, in-person, how technology can be used to put your products in front retailers.
This workshop is the perfect opportunity to take your business to the next level and get your product onto store shelves.
I have been selling to retailers since 2001
It's more than theory or derivative courses. I teach about retailers because I sell to retailers. For my own products, as well as clients. I do it the right way, and I get results.
Current and past participants are selling here. Do you want to sell here too?
It's more than just classroom training.
The two biggest Retailer Marts are held twice a year, in Atlanta and Las Vegas. These are not one-time tradeshows. They are gigantic, full-time, complexes built for the single purpose of giving retailers the best opportunity to see and buy products for their stores. This is where most CPG stores go to look for products to put on their shelves.
Often people consider the Canton Fair in China as the start of the process; and consider the Retailer Marts in Atlanta and Las Vegas as the Sales end of the process.
Here are some comments from participants in one of our previous workshops in Las Vegas, in January 2022.
You Asked, and We Listened
We Are Returning In 2026
PRICE: $1,499
You Will Learn:
- Strengths and advantages of Small Retailers, Big Box Retailers, and Online Stores
- How To Pitch
- Decision Makers
- Margins, Keystoning, and Getting Paid
- What are Retailer’s needs?
- Inventory and Fulfilment
- Merchandising
- Pricing
- In-Person Sales
- Market Shows
- Showrooms
- Agencies
- Sales Reps,
- Commissions,
- Building and Managing your Sales Force
- Online Platforms
- Your Wholesale Website
- Direct Sales
- Marketing
- Collateral
- Catalog strategies
- Scaling from Small Retailers to Big Box
- Product Market Fit
- Packaging
- Case Packs and PDQs
- Adjacencies
- Insider Secrets for Increasing Sales
- Displays
- “Free at Retail” calculations
- Assortments
- Power Words
- Shipping & Logistics
- Increasing re-orders
- Show Specials
- Spiffs
- Scaling
- Trade Show training
- Future Testing
- What’s next for Retailers?
- After the program you get 3 free coaching sessions to ensure you understand follow-up steps, and all questions are answered.
VERY IMPORTANT - The Workshop ends the night of January 27.
BUT most people choose to stay all of January 28 to continue attending the show.
retail therapy still rules
In-store Retail is 82% of the Retail Market
In-store retail is the natural next step for Amazon Sellers.
It's easier and larger than Amazon. When you sell to retailers, you don't have surprise suspensions, black hat competitors, exorbitant PPC, and ever-changing rules.
According to the US Department of Commerce, more than 8 out of 10 (82%) of all products are bought at in-store retailers.
Shoppers love the in-store experience. If you are serious about your product-based company, then you want your brand in front of customers wherever and whenever they shop.
PRICE: $1,499
pricing
Join Us in Las Vegas and Learn How to Take Your Product Sales to the Next Level
Additional Notes:
- Regular Price of Workshop is $1,499. Early registration discount is good until December 27, 2025 only.
- Due to the concierge style of the workshop, space is limited.
- The Mart is not open to the public. We will pay fees and provide industry registration for all participants.
- The Mart continues through January 30, 2026. We encourage everybody to attend additional days after the workshop to fully explore the Mart. We will be available to accompany you and provide guidance through January 29.
- Program does not include transportation to or from Las Vegas, does not include hotel rooms, and does not include meals other than program events.
- Hotel site will be announced by December 29