JOIN US at the CANTON FAIR
April 21 - May 4 Guangzhou China
WOULD HIGHER MARGINS HELP YOUR BUSINESS?
PEOPLE WHO COME WITH US GET 9X MULTIPLIERS AND 12X MULTIPLIERS. CONSISTENTLY.
EVEN WHEN GURUS SAY IT'S IMPOSSIBLE.
The Canton Fair is the center of the Product-Based universe.
The largest exhibition of products, and suppliers, in the world.
- 75,000 Exhibitors
- 300,000 Buyers
It is so big that it is broken into three week-long phases, each featuring different product categories and niches. Held in Guangzhou, China, it spans millions of square feet across four exhibition halls, each one the size of an airport terminal. There are so many products that they spread them out over three week-long phases.
You’ll find tens of thousands of exhibitors showcasing products, innovations, and manufacturing capabilities. Many of these suppliers never appear on Alibaba or global sourcing platforms. You will see products your competitors do not know about. You will see innovations in person, before anyone else sees them online. And you will meet suppliers and factory owners face-to-face, who are eager to do business with you because they have met you in person.
You can touch samples, compare quality across booths, ask technical questions, and see variations side by side. Instantly. No waiting for samples to arrive. The speed and clarity is impossible through email threads and filtered photos.
The Canton Fair is an unparalleled strategic advantage for anyone serious about creating successful products. And you do not have to do it alone.
We Will Be At Your Side As You Transform Your Business
And You Get 3 Months Support When You Get Home
We are NOT limited to Amazon FBA.
We run a PROFIT-FIRST model, (not a keyword model) built around defensible, high-profit products that can be sold online, and in-stores, and everywhere customers want to buy.
Plus, we teach you how to sell to retailers if that is a path you want to expand into. I have been selling to retailers since 2001, so I have a lot to share.
We teach you how to Negotiate the Chinese Way.
We teach you the RIGHT things to say so that you get a high multiplier BEFORE you start negotiating.
Pro Tip: NEVER start a supplier conversation with "What's your price and what's your MOQ?"
You will learn techniques you have never heard before, on YouTube videos or in FBA groups. That is why our participants routinely get high margins that gurus say are impossible.
We start with classroom training, and visit factories, then you shadow me at the Fair as I apply the same methods in real-life negotiation, then you get practice exercises, and you continue to get support and coaching until you have confidence and results.
We are the PROFIT experts.
There is no other group that brings the knowledge and experience that I do. I have experience running billion dollar corporate budgets and tightly stretched solopreneur budgets. Profit is always been the top priority.
I have been sourcing from China for two decades. I have been attending Canton Fairs for more than a dozen years. I have been in more factories, and worked with more suppliers than any person leading any other group.
The entire PRODUCT 1 program is centered on PROFITABLE Products. Not keywords. Not FBA. PROFITS.
There is more to our Canton Fair Trip than just the Fair.
This is an opportunity to learn about the non-sexy parts of your business. Shipping, compliance, IP protection, manufacturing, and more.
We take you on an exclusive VIP tour of the Port of Guangzhou, behind the scenes at a compliance laboratory, you'll learn Chinese business law from a top Chinese attorney, have VIP tours of factories, visit an inspection agency, and even a trip to pandas.
See Real Sellers Get Real Results
Higher Margins Equal Higher Profits
DAISY
"I followed Steven's advice to the letter, and it worked. We are paying 61% less than we were paying, so we are very happy with the result. Thank you, Steven. It was really wonderful."
ACHIEVED MULTIPLIER: 12.2X
JAKE
" We started with our products portfolio ranging from 4X to 6X. Now we range from 9X to above 12X multiplier. Those techniques saved us hundreds of thousands of dollars.”
ACHIEVED MULTIPLIER: above 12X
SADIQ
“I just watched Steven doing a negotiation. The price started at $4.00, and Steven brought it down to $2.14. Almost HALF OFF. Just like that. It was incredible.”
ACHIEVED MULTIPLIER:
9.2X
WHY do people on our trip get results that people on other trips cannot?
Most China sourcing trips are just group tours recycling the same training that traces back to the first Amazon courses in 2014. The gurus think it is valuable, but those programs were built on guesses and hacks from people who had never negotiated with factories or developed products. They were nice people, but they lacked experience and training. The same mistakes and myths that they were victim to, have been repeated so many times, in so many courses, that have have become gospel. But they are still mistakes, and they are still wrong. Some gurus do not even realize it.
However, our Canton Fair Trip is built on real experience, real negotiation, professional training, and real product development. Nobody else has that.
WHO IS STEVEN SELIKOFF?
Steven Selikoff has been sourcing from China since 2006. His background includes professional negotiation training from his time Global Business manager at Microsoft, where he learned how to manage suppliers, secure pricing advantages, and navigate complex deals. His students routinely achieve savings of thirty percent, fifty percent, and more, and multipliers of 9X, 10X, 12X and higher, because his system is professional, culturally aware, and refined through thousands of supplier interactions.
The techniques he teaches on the Canton Fair Trip, are the same techniques taught in universities, because Selikoff is the person who literally wrote the textbook on physical product development used by universities, in senior level courses and MBA programs.
Steven gets higher margins because he approaches sourcing with a profit-first mentality, not a keyword mentality.
He does not teach copycat products or copycat negotiation techniques. He teaches you how to communicate in ways that factories respect and how to create products suppliers want to support. This trip gives you advantages you cannot get anywhere else.
Never worry about saying, "What Do I Do Next?" We are at your side every step. In China and for three months after as well.
What Happens at the Canton Fair:
The Canton Fair can feel overwhelming the first time you walk in. That is why we guide you through it step by step. You learn how to navigate the halls, how to read the booths, and how to understand what each display is really telling you. You learn how to talk to the staff inside the booths, what to say, what not to say, and when to say it. You learn who to talk to, how to set the groundwork before speaking, and what questions reveal the truth behind the presentation.
You'll receive fill‑in‑the‑blank workbooks so you stay organized and focused. You learn the cultural rules that matter. You are introduced to trusted vendors and support industries I have worked with for years. You learn how to quickly identify trading companies from factories and the specific questions that confirm it.
By the end of your first day, you are moving through the Fair with clarity and purpose, knowing exactly how to evaluate opportunities and avoid mistakes.The Value You Gain From This Experience:
You will have HIGHER MARGINS which means MORE PROFIT. Plus, everything you learn strengthens your entire business. You leave with factory connections, new products and concepts, an unbelievable network, a deeper understanding of manufacturing, shipping, and IP protection, along with the clarity to make smarter decisions that increase profit and reduce risk even more. Whether you are new to product development, a veteran, or building your first physical product, you return home with new knowledge, confidence, and a clear path to the next steps on your journey.
Click to play
And it does not stop there: You receive three months of continued profit‑first support, so you are never alone as you work with your factories and continue growing your business.
What Is Included in Every Package
The Core Experience
A fully guided 14‑day program in Guangzhou, China, designed to take you from preparation to negotiation mastery, and unmatched exclusive learning experiences, with personal support every step of the way.
1. Pre Trip Preparation
• Pre trip preparation and planning
• Help with invite letter, visa application, and Fair registration
• PRD and product specification forms
• The Canton Fair Workbook, authored by Steven Selikoff
2. Arrival and On the Ground Support
• Personally met at the airport
• Transportation throughout the program
• Help with SIM card and Chinese bank account (visa regulations apply)
• Group event meals
• VIP and networking events
3. Training, Coaching, and Mentorship
• Classroom training
• Chinese negotiation training
• Mentoring, guidance, and masterminds
• Shadow negotiation sessions at the Fair
• Support from program veterans who have achieved 9X and above multipliers
• “How to Sell to Retailers” workshop
4. Factory, Fair, and Industry Access
• Exclusive behind-the-scenes factory group visit
• Packaging factory visit
• Chinese Business Law 101 with a top Chinese attorney
• Certifications lab visit
• VIP tour of Guangzhou Port
5. Cultural and Experiential Highlights
• Pearl River Cruise• VIP Panda visit
Plus THREE months continued support after the trip.
This is not a mass tour. The group is intentionally small.
Every participant receives personal attention, hands‑on guidance, and direct access whenever they need it.
Every package includes the full guided experience, all training, all factory and industry access, all cultural highlights, and three months of continued support. The only differences between packages are whether you attend solo or with a partner, and whether you want to add a personalized supplier visit, or an Yiwu trip, for your specific product.
Choose the package that matches your goals.
Package 1:
Core Experience (Solo)
Designed for individual entrepreneurs who want the full guided program, complete training, and on‑the‑ground support.
$7,560
Deposit:
$1,500
Package 2:
Core Experience
(Two People, Same Business)
Perfect for partners, spouses, or team members building the same business. Both attendees receive the full program, with a discounted rate for the second person.
$12,096
Deposit:
$1,500
If you would like to add a 1:1 visit to your current factory, a factory you anticipate finding at the Fair, or a visit to Yiwu (world's largest commodity market) please consider Package 3 or Package 4. Note: If your factory visit requires a plane flight or an overnight stay, please talk to me first so that we can discuss additional costs.
Package 3:
Core Experience plus Personalized Supplier Visit (Solo)
Includes everything in the Core Experience, plus a private visit to a potential supplier for your specific product.
Ideal if you want deeper insight, direct evaluation of your factory, in person negotiation on your behalf, personalized guidance at the factory level, and other support as needed.
$8,610
Deposit:
$1,500
Package 4:
Core Experience plus Personalized Supplier Visit (Two People, Same Business)
Everything in the Core Experience, plus a private visit to a potential supplier for your specific product.
For two people working on the same business who want the full program plus a personalized supplier visit. Both attendees participate, and the second person receives a discounted rate.
Ideal if you want deeper insight, direct evaluation of your factory, in person negotiation on your behalf, personalized guidance at the factory level, and other support as needed.
$13,146
Deposit:
$1,500
Do you have Questions?
Schedule a time and talk directly to me.
Are you Still On The Fence?
Here are more REAL people with REAL results.
What would your accountant tell you?
Please talk to an accountant. They will tell you three things you should know when considering this trip.
- You cannot generate profits through advertising and marketing. Scaling sales increases the quantity of units sold. But if you are not making a high margin on your products, then you will always scramble for money. Accountants have a saying: No amount of advertising will ever fix a product that is not profitable. Only product profit margins can increase profits for your business. In other words, you cannot "scale" your way to profits. It is mathematically impossible.
- The best marketing and advertising can ever do is to decrease the expense of ad spend. Remember, advertising is an EXPENSE. It Is mathematically impossible to generate profits.
- Tariffs are deductible. So, stop shopping countries. Tariffs are deductible from your earned income no matter what country you source from. Choose the best country and deduct the tariffs. Surprised? Your accountant will confirm this. BUT, you must have a commercial invoice, and a Form 7501. (7501 is the receipt for paying tariffs.) If you ship DDP, you do not get a Form 7501. Don’t worry. We will teach you how to ship other methods, and save you money as well.
“It’s important to learn from your mistakes, but it is better to learn from other people’s mistakes, and it is best to learn from other people’s successes.”
— Jim Rohn
Important Details
- The trip does not include airfare, hotel, or non-group-event meals.
- Arrival should be no later than April 20
- Optional add-ons such as city tours, factory visits, and Yiwu will be posted February 21, 2026, and will be available for additional fees.
- You are responsible for obtaining travel insurance.
- You are required to obtain a Visa if necessary.
- Balances due for deposits in 30 days.
- Delays: If you cannot attend the Fair that you have signed up for, April 2026, your registration will be applied to the following Fair, October 2026, with no price increase. If you extend beyond the following Fair, (one year) price increases may be added.
- Refund policy: If you cancel, refund 100% for 15 days. Refund 60% up to 30 days. If trip is cancelled by organizers 100% refund will be honored with 30 days of cancellation. If trip is cancelled due to political actions, refund will occur if the political action is not resolved within 4 months.