JOIN US at the CANTON FAIR
October 21 - November 2 Guangzhou China
WOULD HIGHER MARGINS HELP YOUR BUSINESS?
PEOPLE WHO COME WITH US GET 9X AND 12X, CONSISTENTLY.
What Sellers Actually Said:
"We're paying 61% less than what we were paying before."
"I got the price down from $18.79 to $7.24 per piece."
"68% less." - offered by the supplier
"Almost half off in less than 30 minutes of work."
"We did exactly what Steven did, and we brought the price down 30%."
"Hundreds of thousands of dollars saved."
"More than I've learned in six years of entrepreneurship."
"We spoke about much bigger things than Amazon."
Learn to negotiate in ways FBA never taught you.
Watch the video and decide for yourself
(scroll down to program details and more seller stories.)
We Will Be At Your Side As You Transform Your Business
And You Get 3 Months Support When You Get Home
The Canton Fair is the center of the Product-Based universe.
The largest exhibition of products, and suppliers, in the world.
- 75,000 Exhibitors
- 300,000 Buyers
You’ll see tens of thousands of exhibitors showcasing products, innovations, and manufacturing capabilities. Many of these suppliers never appear on Alibaba or global sourcing platforms. You will see products your competitors do not know about. You will see innovations in person, before anyone else sees them online. And you will meet suppliers and factory owners face-to-face, who are eager to do business with you because they have met you in person.
We guide you and support you throughout. We teach you the right things to say to the right people so that, whether you are new or a long-time veteran, you will get margins and prices better than your competitors (and friends.)
We treat you like a serious business. We focus on bottom line profits, real value and strong sales channels including retailers. We teach about products, and negotiation, and we also take you inside factories, inside the port, give you business training, legal training, packaging, quality, compliance, and more. And after you return, we continue to give you three months of support.
We are NOT limited to Amazon FBA.
We run a PROFIT-FIRST model, (not a keyword model) built around defensible, high-profit products that can be sold online, and in-stores, and everywhere customers want to buy.
Plus, we teach you how to sell to retailers. I have been selling to retailers since 2001, so I have a lot to share.
We teach you how to Negotiate the Chinese Way.
We teach you the RIGHT things to say so that you start at a high multiplier BEFORE you even begin negotiating.
Pro Tip: NEVER start a conversation with "What's your price and what's your MOQ?" You will always be overcharged.
You will learn techniques you have never heard before. That is why our participants routinely get high margins.
We start with classroom training, and visit factories, then you shadow me at the Canton Fair, as I apply the same methods in real-life negotiation, then you get practice exercises, and you continue to get support and coaching until you have confidence and results.
We are the PROFIT experts.
There is no other group that brings the knowledge and experience that I do. I have experience running billion dollar corporate budgets and tightly stretched solopreneur budgets.
Profit is always the top priority.
I have been sourcing from China for two decades. I have been attending Canton Fairs for more than a dozen years.
My goal is to teach you, make you confident, and help you make money.
There is more to our Trip
than just the Fair.
We take you on an exclusive VIP tour of the Port of Guangzhou, behind the scenes at a compliance laboratory, you'll learn Chinese business law from a top Chinese attorney, have VIP tours of factories, visit an inspection agency, and even a trip to pandas.
See Real Sellers Get Real Results
Higher Margins Equal Higher Profits
DAISY
"I followed Steven's advice to the letter, and it worked. We are paying 61% less than we were paying, so we are very happy with the result. Thank you, Steven. It was really wonderful."
ACHIEVED MULTIPLIER: 12.2X
JAKE
" We started with our products portfolio ranging from 4X to 6X. Now we range from 9X to above 12X multiplier. Those techniques saved us hundreds of thousands of dollars.”
ACHIEVED MULTIPLIER: above 12X
(during 145% tariffs)
SADIQ
“I just watched Steven doing a negotiation. The price started at $4.00, and Steven brought it down to $2.14. Almost HALF OFF. Just like that. It was incredible.”
ACHIEVED MULTIPLIER:
9.2X
WHO IS STEVEN SELIKOFF?
Steven Selikoff has been sourcing from China since 2006. His background includes professional negotiation training from his time Global Business manager at Microsoft, where he learned how to manage suppliers, secure pricing advantages, and navigate complex deals.
His products have been sold online and in retailers across the globe. He has had products featured on every major morning TV show, and even had products in the Oscars gift bags.
His students routinely achieve high savings, high margins, and high multipliers. His system is unique professional, culturally aware, and refined through thousands of supplier interactions.
The techniques he teaches on the Canton Fair Trip, are the same techniques taught in universities, because he literally wrote the textbook on physical product development used by universities and MBA programs.
Never worry about saying, "What Do I Do Next?" We are at your side every step. In China and for three months after as well.
What Is Included in Every Package
The Core Experience
A fully guided program in Guangzhou, China, designed to take you from preparation to negotiation mastery, and unmatched exclusive learning experiences, with personal support every step of the way.
1. Pre Trip Preparation
• Pre trip preparation and planning
• Help with invite letter, visa application, and Fair registration
2. Arrival and On the Ground Support
• Personally met at the airport
• Transportation throughout the program
• Help with SIM card and Chinese bank account (visa regulations apply)
• Group event meals
• VIP and networking events
• The Canton Fair Workbook, authored by Steven Selikoff
3. Training, Coaching, and Mentorship
• Classroom training
• Chinese negotiation training
• Mentoring, guidance, and masterminds
• Shadow negotiation sessions at the Fair
• Support from program veterans who have achieved 9X and above multipliers
• “How to Sell to Retailers” workshop
4. Factory, Fair, and Industry Access
• Exclusive behind-the-scenes factory group visit
• Packaging factory visit
• Chinese Business Law 101 with a top Chinese attorney
• Certifications lab visit
• VIP tour of Guangzhou Port
5. Cultural and Experiential Highlights
• Pearl River Dinner Cruise
• VIP Panda visit
Plus THREE months continued support after the trip.
Two weeks that can change EVERYTHING
JOIN US
Package 1:
Core Experience (Solo)
Designed for individual entrepreneurs who want the full guided program, complete training, and on‑the‑ground support.
$7,340
Deposit:
$1,500
Package 2:
Core Experience
(Two People, Same Business)
Perfect for partners, spouses, or team members building the same business. Both attendees receive the full program, with a discounted rate for the second person.
$11,744
Deposit:
$1,500
The group is intentionally kept small.
Every participant receives personal attention, hands‑on guidance, and direct access whenever they need it.
Every package includes the full guided experience, all training, all factory and industry access, all cultural highlights, and three months of continued support. The only differences between packages are whether you attend solo or with a partner.
Here are more REAL people with REAL results.
They each have unique stories and journeys, but every one of them changed their lives and businesses by joining us in China.
Who Are You? Seller? Inventor? Creator?
Come join other people just like you
Do you have Questions?
Schedule a time and talk directly to me.
By the way, talk to your accountant.
This trip is deductible. Just like Tariffs, Shipping, and Inventory.
We teach you how.
Important Details
- The trip does not include airfare, hotel*, or non-group-event meals.
- Arrival should be no later than October 20
- You are responsible for obtaining travel insurance.
- You are required to obtain a Visa if necessary.
- Balances due for deposits in 30 days.
* which means you can choose whatever level of room you like, use your points share a room, or whatever you prefer, We all stay in the same hotel, but the room choice is yours.